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América Latina, Latinoamérica, mercado, consumo, región, economía, población, crecimiento, líderes

5 things that define the Latin American market

Latin America is one of the richest and most culturally diverse regions in the world. It is also one of the most economically important regions, as the diverse attributes of its market will make it the ideal place to invest. Here you’ll find 5 data that will convince you to invest in the Latin American territory.

Population sizes

Are you interested in serving by volume? Throughout Latin America there are more than 600 million people. The countries with the largest populations are Brazil, Mexico, Colombia, Argentina, and Peru, in that order. Or are you interested in different segmentation? Perhaps smaller countries in population such as Uruguay, Puerto Rico, or Costa Rica are less saturated in the services you have to offer.

Monetary policies

Across the different Latin American countries there are currencies that share the same name, such as the peso; however, its value is different between each country. Also, there are countries with different positions regarding currencies such as the dollar, this being the currency of Panama and Puerto Rico. On the other hand, countries like Argentina have stocks, which limit the transactions of this currency among its residents.

Urban growth

Latin America has experienced tremendous urban growth in recent decades. Due to this, the region is positioned as one of the areas in the world where 80% of its population lives in urban areas. In addition to that, it is estimated that 260 million people live in 198 large cities across different countries.

Mexico and Brazil as economic leaders

These two countries position themselves as urban and economic leaders. Only between them are 81 of the largest cities in the whole continent. In addition to this, the two are expected to contribute about 35% of the total growth of Latin America by 2025.

Technological potential

Latin America has some great challenges in terms of education, security and infrastructure. However, there is so much to learn about the confidence they have with technological systems. The region has one of the fastest growing technological populations in aspects such as the internet, which has about 147 million digital users.

How can we help you benefit your company by choosing Latin America? Well, as you can imagine, location is everything. To be able to attack these big markets, you need to be well located to be able to supply and satisfy everyone’s needs. For this, we have excellent news: Panama Pacifico is not only in the ideal place to operate, but it also has an incredible multimodal platform to distribute to your liking!

Learn about all our benefits for the companies that decide to operate with us, ranging from tax to labor. More than 300 regional, national and international corporations have chosen us thanks to our logistics, our incentives and our newest technology. Find out why today!


Atlantic Council, SIS International


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