Latin America is one of the richest and most culturally diverse regions in the world. But not only that, it is also one of the most important regions economically speaking, as the diverse attributes of its market will make it the ideal place to invest. Here are 5 facts you should know that will surely convince you to invest in Latin America.

Population sizes

There are more than 600 million people in Latin America. The countries with the largest populations are Brazil, Mexico, Colombia, Argentina and Peru, in that order. Is the market you are looking to serve by population volume? Or is it by segmentation? Perhaps smaller countries in population such as Uruguay, Puerto Rico, or Costa Rica are less saturated in the services you have to offer.

Monetary policies

Throughout the different Latin American countries there are currencies that share the same name, such as the peso; however, its value is different from country to country. In addition to this, there are countries with different positions regarding currencies such as the dollar, which is the currency of countries like Panama or Puerto Rico. On the other hand, countries such as Argentina have a currency barrier, which limits the transactions of this currency among its inhabitants.

Urban Growth

Latin America has experienced tremendous urban growth in recent decades. As a result, the region is positioned as one of the areas of the world where 80% of its population lives in urban areas. Not only that, it is estimated that 260 million people live in 198 large cities across the different countries.

Mexico and Brazil as economic leaders

These two countries are positioned as urban and economic leaders. Between them alone, they have 81 of the largest cities. In addition, it is expected that between them they will contribute close to 35% of Latin America's total growth by 2025.

Technological potential

Latin America has some big challenges in education, security and infrastructure. However, there is much to learn from the confidence they have with technological systems. The region has one of the fastest growing technology populations in areas such as the Internet, which has about 147 million digital users.

So how can we help you benefit your business by choosing Latin America? Well, as you can imagine, location is everything. In order to attack these large markets, you need to be well positioned to be able to supply and satisfy everyone's needs. For this, we have excellent news: Panama Pacifico is not only in the ideal location to operate in the region, but it also has an incredible multimodal platform to distribute to your liking!

Learn about all our benefits for companies that choose to operate with us, ranging from tax to labor. More than 300 regional, national and international corporations have chosen us thanks to our logistics, our incentives and our state-of-the-art technology. Find out why today!